Reach your next
stretch-challenge
with confidence
Launching a consulting offer is never easy even with experience and ideal references. Sometimes the real challenge isn't about the market itself, but about finding the confidence to face it, to dare putting yourself in front of it.
“The thought of stepping forward and embodying my own offer felt almost impossible. Iain immediately understood that. He took the time to truly listen, to help me dig deep, to identify what was holding me back, and to turn that resistance into clarity and action.”
Arnaud Mège
CEO, BeyondRankings
How Arnaud overcame the barrier to sell himself despite ideal skills & credentials
A respected SEO & GEO expert advising unicorns and players like Google, Arnaud dreamed of creating his own consultancy — but was paralysed by the idea of selling himself.
The challenge
Arnaud concluded he couldn't set up his company without the help of a coach to help him overcome his deep reluctance to sell himself.
The approach
Understand my client's goal, identify what is holding him back, turn his resistance into clarity of action and help him develop the confidence to get started using "Baby steps".
“Iain is a remarkable coach with an ability to see through people and guide them where they didn't even know they could go. As a coach, he has this rare mix of empathy and precision. He challenges you at every step but always stays close enough to your comfort zone so that you can grow without breaking. Every conversation with him ends with clear, actionable objectives. He doesn't let you stay stuck in your own thoughts, he moves you forward.”
Arnaud Mège
CEO, BeyondRankings
Week 3
Consultancy officially created
€8K
MRR with 7 clients by month 4
€1M
ARR reached by month 9
A coaching approach to overcome a psychological barrier
Three steps to free and lift a leader's potential — move from resistance to clarity, action and confidence.
Clarify my client's request
Understand my client's goal, identify what is holding him or her back and turn their resistance into clarity of action by recording their Vision of Success and KPIs.
Help my client get started using "Baby steps"
Help my client identify their first "stretch" actions they think are doable. Get them to execute their first "baby step" to notch up their first wins and develop the confidence that creates momentum.
Embed & sustain performance
Help my client build their personal Change Success Strategy to reach any future new goal — define goals, clarify what success looks like and the key conditions they need to meet to reach each goal: the particular difficulty to overcome and why it is the key.
Delivered by someone who has coached hundreds of leaders to reach their goals
I have coached hundreds of scale-up and corporate leaders and managers to overcome the reluctance or fear we can experience when we take up a challenge. As an Executive Coach. As a CRO, CMO and CEO of scaleups. As a coach finding a way for product teams to want to try a completely new way of designing a product when their current one has failed.
Empathy + radical candour
I coach with both empathy and directness. Feedback is demanding, always delivered to help leaders grow — never to criticise.
Trusted at senior levels
Advisor to CEOs, executive teams, and product leaders across scale-ups and listed companies in France, Europe and the US.
Built for scale-up complexity
Deep understanding of the leadership, organizational, and cultural challenges unique to fast-growing tech companies at every stage.
Operator mindset
Former CMO, CRO, and scale-up CEO with real transformation experience in Europe and the US. I've lived many of the challenges you're facing.
Outcome-driven, not theoretical
Focused on traction, execution, and measurable business impact. Every session ends with clear, actionable objectives — not frameworks to file away.
Active founder
Currently building my own early-stage startup — staying grounded in today's market realities, not yesterday's playbooks.
Book your free discovery call
Let's talk about the challenge you want to overcome and see if we're a good fit. No commitment, no pitch — just a real conversation.
Book a free chat in my calendarOr reach out directly
Adresse
44, rue Laborde
75008 Paris, France