Turn a struggling
product into one customers
love and keep using
Even successful scaleups and established SaaS players meet situations when a product is stuck. I help product teams uncover the hidden product traction engines they need to restore growth.
“The launch was amazing. I remember you telling me I would know when I found product market fit. I wasn't sure if I believed it, but I was proved wrong. Now I know what market-fit looks and feels like.”
Erno Tiensu
Product Manager, Arkance
How Arkance launched a new complementary SaaS with a bang
Arkance SVP Product, Christophe Ho Van, asked me to coach his US-EMEA product team to surface and turn robust hidden user needs into 5/5 product traction.
The challenge
Understand why the team was unable to create product traction — and who in the team was keen to work in a different way to create it.
The approach
Coach Product Managers in Rapid Customer Discovery used by top players like PayPal and Notion. Rather than tell PMs what to do, inspire early-adopter PMs to try it — score small wins, gain confidence, stoke emulation, and predictably build a 5/5 traction product using a repeatable method.
“The reception of my SaaS product launch at a major tradeshow was incredible. Prospects lined up to see a demo asking 'when can I buy this?' 200 people came to see our demo over the 3 days. Contacts at the show generated €0.5M revenue. Three months later: we are now at €5M ARR and on an 80% annual growth trend.”
Erno Tiensu
Product Manager, Arkance
9 months
From idea to launch of a high-growth SaaS
5/5
Surfaced deep user need
5/5
Solution validated with users
5/5
Business model validated with users
5/5
Launch traction
5/5
Sales top line & growth
Clients I coached using this approach
A coaching approach to predictably build traction products
Three phases to get a Product Manager to launch a user-prevalidated, high-traction product.
Diagnose absence of product traction
Understand with the team why it was unable to create product traction and who in the team is keen to work in a different way to create it.
Show product managers how to surface deep user problems
Learn to talk to several potential app users quickly to reliably uncover painful problems they have and are eager to fix.
Once a big user pain is surfaced, validate the solution
Work with engaged and realistic early-adopter users to validate the value proposition, product outcomes users expect, minimum feature set, price and purchasing commitment. Validate and improve problem-solution fit with Beta user feedback and usage. Close first 3-5 paying customers at desired price point.
Coached by someone who has coached thousands of app creators
I bring the experience of a current and former SaaS startup CEO and of a Product Traction coach who has helped hundreds of startups, scale-ups and major corporation product teams create apps users want.
Trusted at senior levels
Advisor to CEOs, executive teams, and product leaders across scale-ups and listed companies in France, Europe and the US.
Empathy + radical candour
I coach with both empathy and directness. Feedback is demanding, always delivered to help leaders grow — never to criticise.
Active founder
Currently building my own early-stage startup — staying grounded in today's market realities, not yesterday's playbooks.
Startup coach at #1 engineering school
Currently coach Centrale Supélec's students and alumni accelerator to go from initial startup idea to their first 5 paying clients.
Outcome-driven, not theoretical
Focused on traction, execution, and measurable business impact. Every session ends with clear, actionable objectives — not frameworks to file away.
Built for scale-up complexity
Deep understanding of the leadership, organizational, and cultural challenges unique to fast-growing tech companies at every stage.
Book your free discovery call
Let's talk about Product Traction challenges and see if we're a good fit. No commitment, no pitch — just a real conversation.
Book a free chat in my calendarOr reach out directly
Adresse
44, rue Laborde
75008 Paris, France