Scale your startup
without losing
what made it great
As your headcount grows, leadership complexity explodes. I help startup CEOs build the management structures, alignment, and culture to scale fast — without the hidden costs of hypergrowth.
“Iain helped us quickly build trust, alignment, and cohesion within a newly formed management team, to the point where it feels like we have been working together for years.”
Ane Anesland
CEO, Thrustme
How Thrustme scaled without breaking
As orders surged, Ane anticipated hypergrowth's hidden costs: slower decisions, misalignment, and stalled delivery.
The challenge
Thrustme entered a new phase of development: organic growth driven by high market traction. 7 out of 10 managers had joined within the past year. The risk of fragmented culture and misaligned leadership was real.
The approach
We designed a tailored coaching program to build a shared understanding of leadership at Thrustme — creating cohesion, alignment, and a coherent management culture as they scaled.
“Iain helped us quickly build trust, alignment, and cohesion within a newly formed management team, to the point where it feels like we have been working together for years. He moves naturally between a CEO-level perspective, pragmatic operational frameworks, and a deep understanding of human dynamics.”
Ane Anesland
CEO, Thrustme
7/10
New managers onboarded in 1 year
600+
Tech & startup leaders coached
Weeks
To build team cohesion & trust
0
Performance drop during scale
Clients who trusted this approach
A coaching approach built for scale
Three phases to transform your leadership team from fragmented to aligned — without losing momentum.
Diagnose the leadership gaps
We start with a deep diagnostic of your management team — identifying the misalignments, cultural gaps, and blind spots that slow decisions and fragment delivery as you scale.
Build shared leadership frameworks
Together we design and deploy the management frameworks, decision-making rituals, and communication norms that create cohesion — customised to your company's stage and culture.
Embed & sustain performance
We work with your team to embed new leadership behaviours, measure impact, and build the organisational maturity needed to keep scaling with confidence.
Built by someone who has scaled companies, not just advised them
I bring the credibility of a former CMO, CRO, and scale-up CEO — not just frameworks from the outside.
Operator mindset
Former CMO, CRO, and scale-up CEO with real transformation experience in Europe and the US. I've lived the challenges you're facing.
Outcome-driven, not theoretical
Focused on traction, execution, and measurable business impact. Every session ends with clear, actionable objectives — not frameworks to file away.
Built for scale-up complexity
Deep understanding of the leadership, organizational, and cultural challenges unique to fast-growing tech companies at every stage.
Empathy + radical candour
I coach with both empathy and directness. Feedback is demanding, always delivered to help leaders grow — never to criticise.
Trusted at senior levels
Advisor to CEOs, executive teams, and product leaders across scale-ups and listed companies in France, Europe and the US.
Active founder
Currently building my own early-stage startup — staying grounded in today's market realities, not yesterday's playbooks.
Book your free discovery call
Let's talk about your scaling challenges and see if we're a good fit. No commitment, no pitch — just a real conversation.
Book a free chat in my calendarOr reach out directly
Adresse
44, rue Laborde
75008 Paris, France